Ice cream in China doesn't melt, even under a flame, sparking controversy
boingboing.net
boingboing.net
No mention of ice cream which seems to be a regulated term.
Its ice creams, which weigh 78 grams each, are usually sold for between 15 and 20 yuan (US$2.34 to US$3.13), four to five times the price.
Funny that another brand could reposition this as a good thing, unmeltable ice cream