My house is grid negative from about 11:00 to 19:00 with about 2 months of engineer salary in battery and solar.
It seems like the first and only step available to anyone outside of massive power tycoons, and if I repeat the investment for just a couple more years, it is also the last step.
I think the media reports on anything clickable, but also probably hopium technologies endorsed by energy tycoons to facilitate kicking the can.