The majority of the western population has a fairly rigid definition of job: trade your time for money. Its one thing to change how you trade your time for money: e.g. going from plowing a field a shuffling papers at a desk. It’s a whole another thing to adopt a certain level of self-responsibility (and risk) in determining how you provide value for your employer/customers. This is intrinsic to almost all new-era, tech-enabled jobs.
This is what is different now.
A cultural evolution in the western world is needed to facilitate widespread success in the evolved economy. It’s going to hurt.