Ah apple, often times thought incorrectly to be less evil than Microsoft or Google but has, in time been just as shameless as either in their own "apple-y" way
The malfeasance in Apple's case rests on a few engineers that were flipping the bird (perhaps just at much at Apple upper management as much as at Carl Sagan). A bit of a stretch to make this a "corporate policy" of the likes of Microsoft or Google.
four decades is a long time; there have been cultural shifts and economic changes.. some people at Apple just do their job, others are certainly comic book level obnoxious