This is what really nails it for me.
There's far too much black box in pretty much every major search engine out there. Maybe it's by design "so that people can't game it". Even so, it's not working very well.
I'm excited for the next 10 years to see what we (humans) come up with to solve the state of the internet, because something's gonna give at some point.
The overwhelming vast majority of people just don’t care about the internet outside those major few silos, so as far as “humanity” is concerned the internet is working as intended.
It pisses me off what’s become of the internet, but I don’t personally see it changing.
If so, I don't agree. Your small minority's job is to deliver those alternatives, and to feed the flames while the rest of the world makes the transition. Which they will do because the next thing is clearly so much better.
Have more faith in most of humanity and doubt yourself and similar others for having failed so far to disrupt this industry with better technology.
We (humans)? Are the fish up to something? Never did trust fish, especially regarding SEO stuff.