Re: fashion.
This is wildly speculative, but it could be that the luxury fashion industry has broadened its consumer base significantly in Asia. And Asian consumers aren’t all that comfortable with cursive or serif fonts?
This is wildly speculative, but it could be that the luxury fashion industry has broadened its consumer base significantly in Asia. And Asian consumers aren’t all that comfortable with cursive or serif fonts?
I can read Cyrillic with some effort, but when I see Cyrillic cursive I immediately give up. I can imagine that it's even more difficult for, say, a Chinese speaker to read Latin cursive.
That doesn't explain the shift towards sans-serif though. All the Chinese and Japanese fonts I accidentally ran into had Latin characters with serifs.