But why they look similar is because, in the past logo drafts used to be hand-drawn by artists and now its being done by digital artists who first start with available library of fonts.
Companies hire external brand design agencies, and they tend to hire a few of the same well-known ones, which also set the trends for the rest of the industry.
- 72andsunny (Dropbox, Instagram, eBay)
- Moving Brands (Netflix, Asana, BBC, Eventbrite)
- Red Antler (Casper, Alto, etc)
Even with digital tools, many designers will still sketch them out.
The logo designs here are simply following what's on trend, rather than a reflection of tooling changes.
But there’s no way the first and subsequent Revolut logos have been influenced by radical tool changes. The same would go for Spotify or Yahoo, or airbnb.
Also a company requesting a whimsical logo would have no difficulty having it hand drawn if it fit the bill. There’s just way less demand for that, we’d need to look at “natural” adjacent businesses to get that vibe (e.g. https://naturalhihoney.com/ ), or restaurants.