a) if you've ever personally lived for months or years at a time 100% dependent upon geostationary based services costing anywhere from $165/mo to $15,000 a month or more, for internet access and links to the outside world
b) if you've personally used a starlink terminal
the actual coverage isn't there yet for things like mid ocean, because starlink satellites in the present architecture need to be simultaneously in view of a CPE and a starlink run earth station.
what they've got right now is a viable competitor for the smaller geostationary based ku and ka band maritime vsat packages sold for coastal region use, which are limited to specific ku and ka band spot beams anyways. such as you might see used in the caribbean and Mediterranean oceans.
when they have more polar orbit satellites and the satellite-to-satellite laser links are working they will have full mid ocean coverage, and I have no doubt it will beat the pants off a $200,000+, 2.4 meter C-band stabilized-in-radome maritime VSAT system with a monthly service cost of $8,500+.
anyone that's ever done the link budget calculations and seen the RF channel sizes and very simple modulations (very poor bps/Hz ratio) needed to make IP data over 2.4m size c-band terminals will know what I'm talking about. this is directly proportional to dollars in the monthly recurring costs for ongoing transponder space use.
the performance and dollar per MB cost right now for coastal region use will absolutely beat anything inmarsat or iridium based by a ridiculous margin.
I fundamentally disagree with you that it's a very competitive market, it's a market that's highly dependent upon the business model of launching 3500-6000 kg things into geostationary orbit at immense cost and trying to recoup the construction+launch cost of them before they die in 13 to 16 years. And military/government contracts. Traditional two way geostationary based satellite comms stuff is a very conservative and moribund segment of the telecom industry.
you've got other things out there that are sort of viable like o3b (now owned/controlled by SES), but anyone that's ever priced an o3b terminal and ongoing service on something like a 36 month term will know that it's not a significant improvement in cost.