Interesting statement. If demand is so high and supply is so limited, price it higher. I'm guessing this is simply marketing mumbo jumbo.
There's reasonable reasons to want to price it lower. They don't want potential future customers to see a really high price up front and not come back and check later when the price drops. They may also want to find out what the real demand would be at that price.
However, it might be an interesting experience to auction off the first x units as a way to show the high demand and what people would be willing to pay for it.
That's brilliant. Anyone know if this has ever been tried?
Just give tech specs and price.If the suppy is so limited, after all items sold-old, take pre-orders for the next party...