Here a couple of my first impressions:

- The site is waaayyyy too slow, I would be gone before it even loaded.

- Things on the site don’t match up, Top 1% of freelancers and then show rates between $18 and $40 an hour?!?

- The first person (Evgeniy) you see on the page looks like a dud (should have a more charismatic picture) maybe have one of the others first

- The name is horrible, even if the intention had nothing to do with Cis gender, that is what people will associate it with. Just don’t fight that uphill battle.