Leela: "Didn't you have ads in the 21st century?"
Fry: "Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games..and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree."
Those of us pushing back are in such a minority that our voices will not be heard over those of the significant majority clamoring for their $3 savings at the checkout for giving away $300 worth of their data and an incalculable value of their privacy.