People have been shitting on MacBooks since they removed MagSafe and brought in the butterfly keyboard in 2016. The i9 Pros with massive thermal issues came out in 2018. That's a lot of money to lose due to everyone and their mother complaining about the decline in quality and poor value for money of your product.
I wouldn't ascribe to malice what can be more easily be ascribed to incompetence - Apple made questionable regarding the design of the MacBooks, and took the complaints to heart in time for release with their much improved chips.
While I usually agree with the sentiment, it's hard to believe that one of the most successful companies in the world can be subject to such levels of incompetence on one of their flagship products.
Corporations are ran by fallible people and are perfectly capable of running themselves into the ground. I'd argue it's nearly their natural trajectory to become bloated and inefficient over time. General Motors was largest and most successful auto manufacturer in the world right up until it crashed and burned in 2008 and had to be bailed out by the federal government.
There is plenty of good and bad, like everywhere.
Apple took tons of questionable decisions and pissed off a lot of customers (me included) but they're redeeming themselves by bringing ARM to the laptop world (which was long overdue).
Personally I'll run my current Mac to the ground and then I'll just have a (non Mac, hopefully ARM) desktop PC.
If they did that intentionally, then they took a very risky bet that paid off. But I really don't think anyone would make that kind of bet.
I'm typing on one now. It's almost ten years old. Original battery, even (though it really should have gotten a new battery about 2-3 years ago.)
And the Apple Silicon Macbook Air has no fan at all.
This is what Apple wanted out of their laptops, and was clearly struggling to achieve it with Intel’s offerings in 2015-2020.
The point about nerfing their last x86 models stands on its own though.