One of the first ways a cult gets everyone on the same page is altered language and speech patterns.
This comment sent from my iPhone SE 2016.
> Hear the roar of a Mustang as the ground starts to tremble and your legs start to shake. As always, Mustang draws upon its performance roots with features for enhanced handling, high-powered engine options and a classic Mustang design. For 2022, the soul-stirring Mustang Mach 1 and Mach 1 Premium stand at the pinnacle of 5.0L performance. The personally customizable Mach 1 continues its legacy, engineered specifically for quick turns and spirited drives.
Confusingly, they use Mustang both with an article and without.