It's all about stuff like "the winner writes history" and "the best marketing/coolest looking guy" too.
Obviously Apple and SJobs are far worse than Microsoft and BGates. SJobs has a vision and motivated by it, to do anything to achieve it. BGates is more of an ordinary man.
That's why BGates final goal in life is not to "hit android until its dead lying on the floor" but instead "lets donate most money which i dont even need to try to make the world a better place".
Fucking hell of a difference if you ask me.
Heck, with all their wrongs, current Windows is actually pretty damn good, and Microsoft Research has awesome stuff released every now and then.