Yes Apple has shipped some amazing products but they were limited with only few products. Now that does't mean somebody else has to compete in the same respect, Microsoft had different focus & vision. They wanted to go the IBM way, consumer & businesses. I feel they have done a good job.

Beside they are not thief, its business. Apple products are far more expensive than Microsoft, the difference between 16GB & 32GB iPhones are not justified. People have a notion that Mac OS is far more refined than Windows. Well I feel they are wrong, windows 7 is far more customizable & stable on many devices etc than Mac OS. Apple is a good hardware company, they build brillant product that you can look & feel but they are not good at softwares. Mac OS is an extension of unix under a limited environment where as Ms Windows which was build in house can virtually run on any machine.

I am not a Microsoft Fan but using Ms products for quite some time, I always liked Apple's products, I would say Steve just knows how to sell. A good example is the way he packaged & sold the 1st iMac in a translucent box which looked amazing, with the same hardware inside.

Now when I started exploring the world of Apple I realized its little too over hyped that what its actually worthy of.

If you think about it now, Steve Jobs had more failures than Bill. Both had ups & downs but I feel Bill was more consistent when he was at Microsoft.