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Thanks:-)

The economists' answer is doubtless, "what the market will bear", which is of course of no practical use. Thanks to the web, you could do some trial and error - some users get different prices, or you can run promotions, stuff like that, so you can see how people respond.

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Your "some users get different prices" is a quirky but interesting idea. Neat. I'll keep it in mind.

It might not be ideal for what you guys are doing, but think about a site with many users buying many different things. It's easy to sneak some changes in there to see how people respond to differential pricing.

This is IMHO nice example:

http://www . profesia . sk/en/employment/services-and-pricelist/client_index.php?action=services

Sorry, I don't want link to them

From your squeezedbooks summary: "Many web sites, especially airlines, and even amazon.com, change prices for each individual on the site based on their behavoir." Huh, I didn't know that. The plot thickens ... I'm going to be really careful with my mouse movements next time I book a flight. :-)

Yes, it's really annoying to be shopping for an airline ticket, make a significant amount of requests (10-20) with different parameters (dates, airports, etc) only to see your first quote rise when enter it again :-/.

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