It's memorable is all I can say from experience with this product for the last couple of years. This isn't a product that someone is exactly searching for, so we've seen a high correlation to any name (good or bad) that is memorable to continued word of mouth sales / direct traffic.

I have to agree. I know it's meant to be playful and it pokes fun at the racial epithet. But, while I can't place why exactly, it just grates my ears§.

One more thing. The color choices on the website seem to clash (blue, lighter blue and lime green plus black).

I like the idea behind the product. I can see at least trying it out.

§ (dry-)erase-sheet, white-sheet, (dry-)erase-plane, plain-erase.

It would have been good to say why you find the name awful.

To me it sounds quite good, it's a kinda of paint on [not really] white board, so it's a white-y board paint.