I'd imagine the software licensing of self driving cars would be so that when you bought a self driving GM/Ford/whatever that is only for personal use and using it for taxi rides would be against the ToS. Which they could quickly catch people out on, and maybe a "taxi" version of the car costs $xxx/month more.
Unless you are suggesting that Uber actually wins the race to self driving, which I really can't see happening. Do they even have a program anymore?