There's a certain breed of huckster that even if they designated a prize winner, it would be one of their family members. The most important part of managing scams is to expose them, and cite the names involved so that they need to pick a different line of work.
Or we make these scams illegal. Sending scammers to jail is much more effective than finger wagging.
Public shaming is much cheaper
I'm not saying that you should only jail people if it's cheaper but society cannot afford to incarcerate everybody who commits a crime, not only for the money but the effect it has on ex-cons who can't find work and spiral downwards; families growing up with parents in prison; hardening a soft criminal by jailing them with hard criminals.
Sadly, it is much more complicated than we want to admit and there aren't many good alternatives that I have seen. Tends to be quite polarised "never jail people" or "always jail people".
So we already have that soft on crime reality when it comes to scamming and false advertising. The average person believes the government is far, far more active than it really is in this type of issue. Crime pays and most criminals get away with it.
Even if it is slightly a grey area, you then have a lawyer fight which costs a ton of cash and then even if found guilty, what are you realistically going to do to someone who pretended that you could win a car to market their timeshares? life in prison at $100K/year to the tax payer?
These sorts of sales tactics should just be illegal and criminal. If your sales pipeline requires exploiting human cognitive failures (ie., "boiler room sales tactics") then you're scamming people. A business exists to provide a service people want, not to scam people into something they dont. The gov. provides limited liability protections to businesses, not to scams.
I think we're far enough into our understanding of human psych now to say "here are the fault lines", if your business principally (, systematically, essentially, ...) uses them to make money, it's illegal.
I think the point was that these scams wouldn't exist if the laws were better.
Yes, because their targets will be reading Hacker News.
The Nigerian Prince scam still works, and every person in the world has heard of it by now.
> and cite the names involved so that they need to pick a different line of work.
I don't think they value their public image half as much as you seem to think. But you're on to something.
What if the alternative line of work they had to pick was cleaning toilets at a federal penitentiary, or stamping license plates, or maybe breaking gravel at a re-socialization camp somewhere in Siberia?
To my knowledge an ad doesn't have to correspond to the visual which is why a lot of ads visually sell or imply sex in some way, meanwhile whatever there selling isn't. Clothing is notorious for this. Sticking a car there just catches your eye like an attractive person might to lure you in. It's then up to the passerby to read the details and fine print of what's actually being sold.