I'm referring to the marketing of MLM companies around supplements which do heavily imply (or claim) that they have often dramatic and curative benefits.
Customers dont believe this, they dont want supplements from MLMs. But dupes believe it enough that, at least, they buy a warehouse full and start shilling; or otherwise, think that enough other people can be duped.
Now, since there's no actual demand, these dupes are forced to sell to other dupes just the prospect of further selling, not the actual product for its own use. Since there's no actual market, this whole thing collapses ("when the dupes run out") and 95% of people lose money with warehouses full of product they cant sell.
This is, in my view, where crypto is heading. I believe within the year there'll be a lot of impoverished people with wallets full of useless coins: though, of course, we're already there in many cases.
I think this is patently obvious to the 1% of crypto holders who own and run the crypto market. It's a scam.