Why?
Because it never tells you what it does. It’s “front end tooling” which could be anything from a new JS target language to a framework to something else.
The features don’t help: it’s fast. That could apply to anything.
It’s only when they talk about the alternatives like ESBuild and webpack that I get a sense of what it does. That’s several clicks in to figure it out.
Please put what the thing does front and center.