They should work on how to address the climate catastrophe, the waste/recycling problem, food security, sustainable agriculture and land/water use, medical devices/health care or how to fix the broken participatory political system that has led us to the multifaceted crisis we all find us in.
None of the companies named in that article solve any of the existential threads we as species at large or society in the small face and yet they pay the highest salaries and we are supposed to chase those.
This adds to the dark and heavy ball of despair in my stomach more than anything.