Cancer rates are a lagging indicator. You get sunburned today, you get cancer in 30 years. The people getting skin cancer now were not wearing sunscreen in 1990.
Aussie sun is a joke compared to NZ sun.
Personally I believe the NZ sun is harsh, but looking at country measurements shows UV levels in NZ are not as bad as we might think.
That said, as a NZer, I am extremely pleased that everyone banned ozone depleting chemicals.
https://www.sunsmart.com.au/skin-cancer/skin-cancer-facts-st...
It's not quite as dramatic as that sounds though, because the really dangerous type (melanoma) has "only" ~5% incidence.