Cymbolism - quantifying association between colors and words

This looks like an interesting site, something I've long been interested in, colors and their emotive inductions.

This site looks to have set up a nice data gathering method, they are not pioneers in the field though, as lots of work on the subject exists already, but more won't hurt.

Some things I recall -

red & yellow - can induce hunger (McDonalds)

blue - calming, trust

green - peace, calming (nature)

Another thing I recall reading is that people are more trusting of websites with white backgrounds. Though this could simply stem from the fact that the majority of 'major' websites people are familiar with have white backgrounds.

Interesting idea, although my guess is that most words won't have any particular color associated with them for most people.

Except, of course, for synesthetes:

http://en.wikipedia.org/wiki/Synesthesia