Which is roughly 62 hours a month.
Even if the people were being paid $50/hour, which is unlikely considering I assume most of them will be volunteers, that comes out to about $50,000.
They said they used 288,000 jelly beans. There is roughly 400 jelly beans per pound. You can buy bulk jelly beans for $85 for 10lbs.
Which comes out to $61,200 for the jelly beans. I'm sure they could get a non-name brand or bulk discount so it could be much less.
So definitely less $100,000 for the music video.
They can make that money back pretty quickly if they become a YouTube partner and the video goes viral. They would only need about 50million views to pay back the costs of making the video.
Plus, how can you put a price on art?