I think you are at least half right, but not entirely right. "cause confusion" is at least in part going to intentionality, where I agree the intent is to try and go beyond "its white" to "it has similar mouth feel, it whips, it makes a good coffee"
But Veal and Beef is actually similar. Rose Veal is most definitely not Veal. It was named Rose Veal to try and market what they do with slaughterhouses and with discard young from the dairy industry, to break from the old practices (male milk calves have low value. farming it for veal was how farmers made money from discards)
Rose veal is not veal, why did they keep the veal word?