> Them now making a loss I think is more a deliberate choice, not a business failure. They could of continued as they where making $$$ but instead choose to go from 700 people at ipo to near 7k today for pretty much the same product suite.

But this is exactly the kind of thing that makes a market analyst yell "FIRE!" during a bear market. Nobody trading stocks is going to look at a 10x headcount increase without meaningful additions to the product offering as a good thing.