Well its not a cheap product, I suspect its just a massive knot of complexity and thus massively expensive to maintain and manage.
Jira is pretty cheap actually compared to Asana etc.
Free up to 10 users, $14.5/month up to 20,000.
JIRA & Confluence seem to be the best of a bad bunch. I do miss the self-hosted option.
It's worth a look if you're evaluating.
JetBrains Space is another alternative, but I have no experience with it.
Mediawiki is a pain to maintain but nothing else comes close.