That's an honest question. I understand that we're being tracked with cookies, email address, FB/Google accounts. But the biometric stuff, what is it for ? It seems very disproportionate to me if it's just for advertising.
Want to look like a lion? They scan your face, use their algorithm to stretch the lion face on you, and because you're moving, it's a compute intense thing so done more in the cloud than on-device.
But as it's off device biometrics, it falls into the Illinois BIPA category (only focused biometrics law in the USA) so they collect consent up front.
The military applications of this tech would be to stir up decent or manufacture outrage in a country for political gains.
Or maybe both. Selling military tech to other countries is a good way to make money too.
I didn't need that thought in my life, thank you. Seriously, though, this genuinely makes it possible to gently tweak an algorithm (which is absolutely invisible to anyone outside the company or the Chinese government) to nudge public opinion. Like, you could probably nudge elections by a percentage point or two, manufacture specific outrage about policies unfriendly to China, generate a bit of chaos with conspiracy theories when convenient, etc, etc. Black Mirror stuff. I
'm telling myself it's unlikely to actually happen but when I ask myself why I can't come up with a reassuring answer. The technology is there. The control is there. The willingness is certainly there. I guess it would be a bigger endeavor and there might be leaks of it happening. But, ultimately, a few dozen people could do a lot of damage.
Start keeping a list of common "retorts" to certain topics. Then jump sites and see if those retorts are used there too. You'll find almost copy and paste wording.
There are edge cases where it looks like two of these semi-automated groups square off and you get bot gibberish that goes on to infinity.
Dead internet theory may be a bit closer to truth then we like to admit.