It's a guise when the law is not actually what motivates their decisions. Like if you used the speed limit as an excuse not to go to a particular grocery store, or something.
I find it the claim that they would rather not do business with entire multi-billion-dollar markets pretty exceptional.
But my claim isn't that they want to avoid the entire industry. It's that they want to cut certain segments and use their control to make things as 'tame' as possible. So that actually doesn't cost them very much.