> Who is this strawman entity who "wants Linux to be mainstream" ? Does anyone really care?
I think it's basic human desire for things to be relatable, but more than that there are those who experience the tyranny of 'modern' life - if you interface with the world, it is perhaps natural to want to do so simply, constantly switching contexts is not productive.
I suppose, I do really care, because every time I am forced to use a system which I don't really want to use, is another time I don't really like the world I live in, I am resentful, and ultimately I really want to not care at all about the device in question.
So, for a wide range of devices I interact with, I view them as trash, because I don't care about trash either, except to remove it from my home on a regular basis.
There are others like me, I know, and there are others in similar positions but not about linux I know as well, e.g. anyone who has ever read a good book and wishes the author were more well read, and simultaneously is affronted by the cheap dime novellas they encounter while e.g. browsing a department store.
"Furthermore, it's quite easy to understand why this hasn't happened, as doing that would cost huge amounts of money and there is no incentive structure that exists to raise it."
There isn't, yet. There are various companies which have sought to bring it there. To use the (perhaps bad) author metaphor, we haven't had our JK Rowling moment yet.
There have been pushes, e.g. Ubuntu, Redhat, but so far market forces have conspired against us, not necessarily because no one cares or no attempts have been made.