MG Siegler: Faith No More
parislemon.com
parislemon.com
Coming out of the gate with a great product is overrated. It can work. But more likely, cause you aren't Apple, you will flop. By starting with the basics instead of a complete product, you also give yourself a much more interesting place to grow (the iPhone 4S could be mistaken for the original iPhone; no one could mistake the Galaxy Nexus for the G1).
Apple does the former; features for v1 of their products are almost always quite limited, but what is there is polished. Increasingly, Google seems to do the latter.
It's not minimum product, it's minimum viable product. And if it doesn't even work, it's hardly viable.
I am not saying it is good app. It is weak and disappointing. I am saying that the philosophy MG is promoting where you must get everything right the first time is a distracting and unattainable goal.
1)entering new territory and people forgive the mistakes until you fix them.
2) you are a small operation and people will forgive the mistakes until you fix them.
Google is neither. We've come to expect a minimum level of polish from anything released from them.
I have to agree - whilst Apple had it's stumbles from time to time, on the balance of things, they consistently released good products. You always got the feeling that there was attention to detail and care was put into whatever Apple sold.
Google on the other hand - particular in the last few months has really stumbled. To me, they are coming across as sloppy and with poor product management. I don't really have confidence that their products will work reliably or consistently unless it's been in production for years.
Slapping the 'beta' tag on their products used to feel exciting that Google was rushing new developments out the door to us, but lately it's feeling more like it's an excuse for covering up sloppy work habits.
btw, so random to meet you here jason, its me nam. how have y ou been?
Nothing strange, it is the normal dumbing effect of Apple fanboyism: one become blind to anything else.
It's basically a matter of how many good releases you do against the bad ones. Google is in bad shape right now but that changes quickly with a good release in the near future. (I'd say the new Gmail theme is a good release.)
He mentions Microsoft and Yahoo as other companies who've failed him with bad releases, and the subtext seems to be that Apple hasn't done significant wrong.
To do so conveniently ignores how bad Windows versions of QuickTime, Safari, and iTunes have been at early stages.
1) I'm not sure what made Apple feel that their video codec warranted a home in the control panel. I don't forgive DivX for this, either.
2) They put their personal aesthetic before usability in a big way. E.g., iTunes was unusably slow, though it's improved. Quicktime ran horribly. I am assuming this was in part due to wanting to use MacOS-style brushed-metal chrome.
It's hard for anyone to have the same bias about Google because there is no complete Google ecosystem yet, though they seem to be converging on it slowly, and from a software-only perspective.
"MG: show me on this doll where Google touched you."
If the application is that bad at least they retracted it. I don't know how much financial loss or other damage it did to the people who downloaded it. It probably doesn't help the overall perception of Google but I view it differently.
I really appreciate their test-and-learn style of product releases. Don't get me wrong; I was very upset to learn the demise of Notebook and removal of social from Reader. I like the concept of making lots of small bets and seeing what works. That can be a cheap path to innovation sometimes.
I do to - but don't you feel that lately they are just releasing far too early? Take the Gmail redesign - opened up to beta, they took onboard the early feedback about too much whitespace and when the fully released the new design, we had a 'compact' option - to me, that is test and learn style done well.
But take the Gmail app - released into production and it's key feature doesn't work - how was this not picked up in basic testing? Plus it's getting near universal derision as being an underwhelming app. That doesn't seem like 'test and learn' style to me - that's more like sloppy work.
And Siegler lists a whole bunch of recent product launches that have fumbled not because they release new tech, but because Google made basic faults. One that affected me this week - the launch of Google+ for Google App users ... only to discover that it doesn't work with their for iOS/Android app - again, a basic fault.
I want Google to keep releasing in a 'test and learn' style, but I also want them to have some attention to detail and tighten up their work practices which appear to be slipping.
Funniest thing I've read in a while ==> "MG: show me on this doll where Google touched you."
"But I can give you a warning. This is a key moment of the life cycle of the company. As the stakes keep getting higher and higher and the opportunities keep getting bigger and bigger and the number of smart people keeps increasing, so does the competition, so does the stakes, so does the opportunity to pay a $200 fine. And what I want to do today is really place a steak in the ground about a key conceptual underpinning that I want to sell you on and then try to outline why I think Google has succeeded to date and how repeating that could really help you moving forward.
People care about Google. What happened is you made an audacious promise to people. You changed the way the interacted all day long when they are supposed to be working, all day long when they are surfing, you changed their interaction. And that interaction made them care about your brand. And that means you have a platform to do some spectacular things. But if you blow it just a few times in a row they won't care about your brand any more."
Google Tech Talk: "All Marketers Are Liars" (http://video.google.com/videoplay?docid=-6909078385965257294)
Google+, Music, Voice, and Chrome have all been good releases but maybe not earth shattering. So Wave has given them a stench of failure? Really?
At least they're open and honest about their failures - I can respect that.
These are not Apples core products. Apples core product is the hardware and the OS on either platform. Googles core product is creating software.
So it's sad to see, they have no capable software developers knowing how to code for iOS (or willing?). They don't use any native components from iOS, even the navigation bar is a web element, how strange is that?
It's the same with Apple and iTunes for Windows. They take no native elements, because they use some wrapper to get the OS X code to Win. When the rumors are true and only five people do iTunes, then I understand why they do no decent Windows app, but why not get some good Win developers?
Same for Google, why get no decent iOS devs? And the Google+ app is an awful app too. It's such a shitty app, it's sad too.
But after thinking some time about it, I guess, they have no usable APIs for the mail service, so they have to rely on web views.
Okay then, iOS 4 for iPhone 3G.
Checkmate.
And when you say something like that, how about no Android 2.3+ for the biggest part of Android phones out there?
I think they have a lot to learn about product marketing.
When you stop supporting and responding to your most technical users, you divorce yourself from that edge.
And when you ignore and blow off user issues and complaints, you divorce yourself from broader good will.
The Panda exercise was an improvement. Plus was appealing in concept but is failing in execution. (We don't need another Facebook -- especially not the Big Brother aspect.) The rest of recent developments have mostly sucked (where products are not simply languishing).
Google Apps remains somewhat interesting, but it's becoming apparent that you only count if you're the Feds, GM, or similar.
Then they went and released the iOS app for G+ and it was woeful (and continues to be woeful after a couple of updates). I didn't get the new gmail app before they pulled it so I can only speculate (and considering they pulled it rather than left it to iterate, I'll assume the bugginess was pretty bad).
Why is it they can get a mobile web version of an app so right and get the same native app so wrong?
Let's stick to this instead of all the hyping and hyperbole please.
If you push out whatever any group considers done, and you take away the 'preview' zone that was labs, you have to accept that you are going to push some turds out.
Google's previous product process didn't scale, this new one has quality issues. I'm sure the next one will address that to some extent.
Search is better than anyone else because the algorithms are better, Bing is much prettier.
Same thing with AdSense no one can touch the CTR of adsense. Would anyone ever WANT to use the AdSense interface? No.
Gmail was great because they figured out how to do giant inboxes at scale for cheap (and had awesome spam filtering), again, the strength was algorithms. Not because "OMG this is the best interface for email evar."
Google could beat Apple on the iPhone if there was some algorithm that just 'knew' who you wanted to call and whether you wanted to call. Imagine a phone where you just opened it and it pulled up magically whatever you wanted to do. That or some other great algorithmic feature could overcome the horrid interface.
Google wins on algorithms and loses everywhere else.
Android's notification system is widely considered superior to the one Apple came up with. (I only bring that up as a single counterexample, because that's all that is needed against "everywhere".)
Speaking as a techie with his first Android phone, I'm completely pleased. I have a device that doesn't seem to treat my engineer self as some kind of enemy intruder.
But I'd allow that to fit sensibly with your claim about "not being used by humans".