IMHO it's like the difference between basic research (mostly not very useful on its own but extremely important) and public health in medicine (the thing that actually makes a massive impact on the world that leverages the former but at a slower and more controlled pace). To stretch the analogy even more any doctor worth their salt will tell you that a treatment plan is only as good as the likelihood that the patient will stick to it. Other things like let's encrypt (https everywhere) and signal/whatsapp/telegram (strong privacy enabled by default) come to mind as implementing ideas on things that experts had been handwringing for decades that people "should" be doing that are now done so well that it feels almost silly not to do them the good way.