It was most people's first contact with actual HD video (remember, DVD's were king back in the day with a resolution of 720x480).
Suddenly, everything needed to be "digital"! You saw combination front-door locks being rebranded as "digital locks", ovens with a timer function being rebranded as "digital ovens", motion sensing faucets being sold as "digital faucets" (although this one specifically felt more like a hail mary to get those insufferable things some traction in the home market). You get the idea, any old regular household item that they could stick a piezo buzzer in there was trying to surf the hype wave.
But my all time favorite was when they tried to rebrand video doorbells as "digital doorman's", which is ironic because it relied on 100% analog composite video. lol.
The same thing happened again when Avatar (the movie) sparked the resurgence of 3D movies, with some companies being as desperate as releasing "3D White" toothpaste into the market. Fun times.