Honestly, I think this is why we don't see fatter tails than we see today. Google, YouTube, Netflix, and even Spotify push us into bubbles. Many of us are drawn in because on the exploration/exploitation scale it is high on exploration. But as we use the service more they focus more and more on exploitation. I remember awhile ago reading a blog my netflix (?) how it is actually easier to satisfy customers with wide variety of tastes and love the exploration paradigm. Maybe the next step is to figure out who is who or when someone is in a exploration mood. I'd assume that's common given that everyone jokes about scrolling around on Netflix for 15 minutes only to leave.