I go to your website. It demands an email address before you tell me anything about your company or how it will "change commercial real estate forever". I don't want to you to spam me in the future so I enter a fake email address. Some ajax happens and it tells me to "invite at least 3 friends using the link" to get "priority access". I don't even know what your product does. I'm not going to spam my friends in order to get "priority access". Also there are links to follow you on twitter and "like" you on facebook. Again, I don't even know what your product does.
So I figure that the information must be in the email that you send to the address I give you. I give you my real address and lo and behold I get an email which says you're not going to tell me what your product does and that I should spam my friends with my referral link.
The only reason I would want to give you my email address or like your facebook page or follow you on twitter is because I'm interested in the product that you're creating.
Maybe I'm just weird, but this has been a negative experience with your company so far.
--
Nice blog post though.