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The reason is this: To make money in a gold rush, sell shovels.

Everyone wants to bank on the software craze, and so everyone develops pointless middleware solutions.

That's a bit disingenuous to actual engineers trying to solve problems and genuinely believing their solution can make things better.

Also, looking at principles over tooling, DevOps has a lot to offer that trivially make sense.

You're forgetting the conferences, books, trainings, consulting gigs.