The Reason Your Amazon Searches Are Returning More Confusing Results Than Ever
wsj.com
wsj.com
The main reason 'search' on Amazon has gone downhill, is not because Amazon is valiantly battling an army of pesky outside vendors.
The smoking gun on Amazon is that it haphazardly inserts its own knock-off products within search results. If Amazon cared even slightly about search quality, it wouldn't insert $5 shoes above $200 shoes at the top of a list sorted by price descending.
Search is getting worse on most FAANG-like companies: Amazon is worse, Google, famously, is worse, Youtube is worse, and on and on.
A few companies now dominate their respective online markets, and users lack the knowledge and stamina to investigate alternatives.
So the main reason search is getting worse is because companies like Amazon feel like they can serve the most profitable search results to their users without attrition. Where else would customers go?
It's almost as annoying as eBay's search which refuses to let me default to 'UK only' as location.
BTW. With regard to attempting to weed out fake reviews, ReviewMeta[0] seems quite useful. And, for monitoring price changes on Amazon, try CamelCamelCamel[1]
I find I can only trust them with fairly basic items, things with simple manufacture. Or, obviously, books.
I used to rely on them for clothes, but this month I've tried buying and returning the same pair of shoes no less than four times. Each time they got something wrong. This included both first party and third party distribution.
In 2020 I spent a bunch of money on a webcam that simply didn't work. It seemed like the vendor had swapped the item being sold on the same listing, but had kept the earlier reviews. When I remonstrated I was offered a gift voucher to provide a five star review.
There's a whole cottage industry devoted to making money on Amazon through dodgy tactics - brushing scams, sending faulty equipment, or just plain old counterfeits.
From the perspective of this consumer at least, Amazon just aren't a trusted brand. The shoe thing was the last straw. I have no faith in any listings; it's just full of tat from China
(If only other retailers like Best Buy choose to compete: I was looking to replace a failed hard drive with an SSD. Best Buy sold me an SSD but they chose not to sell me a 3.5 inch to 2.5 inch bracket or a SATA power adapter -- hundreds of Chinese sellers on Amazon want my business though.)
That's not to say I don't agree with much of the sentiment of the article though. Trying to wade through the eleventy billion ident-i-kit versions of every item, to try and find the right balance between price and quality is a pain in the arse.
On the one hand there are some quality Chinese brands out there and, on the other hand, a lot of formerly quality western brands products are now visually indistinguishable from aforesaid eleventy billion Chinese clones --which makes me wonder are they all rolling of the same production line, anyway.
Fun fact: lots of manufacturers on Ali Baba will allow you to have your own logo/branding printed on their generic items, such as USB sticks, charging cables, tools etc. even with relatively small orders. So there's never been a lower bar to entry to become your own hi-tech brand.
1. https://www.yalelawjournal.org/note/amazons-antitrust-parado...