What Is the “Google Search Tax” and How Your Business Can Avoid Paying It (2018)

I never understood why online merchants wanted me to sign up for their newsletters so bad until reading this older post. It's because (so argues the post) if the customer doesn't click to your store from their email, they are likely to search Google for your merchant name and click the ad you had to pay for to stop your competitors from taking the space, costing you several dollars per sale.