This is dystopic. I'm not anti-abortion but I can't think of one reason that promoting abortion is a "good move" to make a better society. We all know that ads work. Abortion should be a (legal) last resort solution and we already know that we have that option.
"Werbung" does mean (a promoting) advertisement, but "Werbung" in the sense of the law can also mean any mention of something at all if you perform the same something, e.g. you are a doc and peform abortions => if you mention abortions (the word alone is already enough!), it's technically "Werbung" in the sense of the law.
The situation before the change was that everyone could publish any information's , true or false, about abortions except doctors and clinics. Now misleading information's are prohibited and doctors are alowed to inform about abortions and publicise that they perform the procedure.
So that people can compare their options when they do need it? So that people can see that the option does exist in the beginning?
If they can promote any other medical procedure, why not this?
This isn't about TV advertisement campaigns telling you to get your weekly abortion.
We do not know who provides these services, because they’re not allowed to tell us they provide these services.
Nobody is about to go get an ad campaign on TV telling women to get abortions here now, buy one get one free. That’s not how the medical system here works.