Swearing too much comes across as trying to seem cool or tough, and it usually has the opposite effect.
If someone where to become annoyed or freaked out because I used the word fuck, or shit in conversation (not in the context of insulting another person; that's a whole different discussion), I would find it very uncomfortable to be around them because I'd be second-guessing my vocabulary constantly. I can be eloquent if I want, but sometimes a "fuck" is justified.