Do they really need $35,000 to do this? It seems like so many people produce apps first and get paid later, I'm not sure what makes their situation different.

Thinking about this more, its brilliant that they put their project on kickstarter. It didn't click for me that people are using kickstarter this way. They get some extra marketing and some extra $. Interesting also that they aren't afraid of someone taking their idea because they have a head start.

Good moves.