1)Startup founder gets and idea and develops it.
2)The startup develops the tech and finds a market for it
3)The Startup becomes successful
4)The market falls apart and the founder can't guide the startup thru the difficulties
5)Start up is in distress or fails
6)An MBA type comes along buys everything at a deep discount
7)The new manager restarts the company. This time with much more discipline and a plan on how to sell the product.
8)Company becomes successful enough to be sold or go public.
9)MBA guy multiplies his investment. Startup guy gets the shaft.
We are going to see this cycle in crypto. Right now, MBA types are looking for any companies that are falling apart but have a future. Looks like Celsius is one of them.