BAYC transfers ownership of IP for the ape you've bought. It's not just a picture of the ape on OpenSean; you can use it. There's something really fascinating about this. It's one character, but it's also broadly part of the larger ecosystem.
We're so used to, say, Disney owning IP. But what if you could spend $300k and have a restaurant themed like Mickey Mouse? And you're not a cheap knockoff... you're expanding on the lore and the You could have a community of built in people or, like the guy in the article, maybe they just thought the vibe was cute and didn't know what BAYC was even.
I think it's really interesting that people are building and creating and expanding this universe. Imagine something like Pokémon, where everyone was able to create and consume games/content/etc.
Here in HN, the sentiment tends to be against Disney-style copyrights. The crypto community is playing with what community and intellectual property actually could mean.