So much of society in western nations and especially the US is seemingly optimized to be as wasteful as possible. We live in mansions surrounded by unused land so we have to drive our personal gas-burning suit of armor everywhere, and then we store it in fields of asphalt at our destination. We put resources subsidizing foods that no one will eat, and then ship them to people in ways that maximize the labor to goods transported ratio.
In the US at least, there really just isn't much motivation to be more efficient because the past couple of generations have been raised on perpetual abundance.