What is the difference? On the surface, it doesn't seem like music recommendation should be a very different problem from movie recommendation.
Unrelated to this: I find the comparison between Netflix and Spotify interesting in general. Why do I get (pretty much) all the music there is on Spotify, but I cannot subscribe to a movie / tv streaming service that lets me access all the content for a flat fee? As a consumer, I would much rather have the choice between three well polished streaming platforms that all offer the same content compared to the current situation where you have a fractured catalogue on platforms of wildly varying technical quality (looking at you, Amazon..).