When actually using the software means "taking it, adding it to a commercial software and never telling anyone, incl. the developer of the original code, and not giving any attribution whatsoever, and earning money over that piece of code", yes GPL makes it hard. It's by design, and this is why I license anything and everything I put in the open GPLv3+.
If anyone contributes to a GPL software, they're clearly attributed. Moreover, Git makes this attribution irrevocably visible. Before that patches were sent in with mails, and mailing lists were open, so attribution was also visible back then. So, no, GPL makes attribution visible, and irrevocable, by design.
GPL doesn't seek rent over any idea. It forces ideas to stay open, forces you to put your improvements back in the open. You'll be attributed, your code will be in the open all the time, and nobody can grab and run your code and hide into its software to make any kind of unjust profit, which makes "Open Source" coders visibly and literally wince and cringe, because they can't grab and paste a piece of code and make their days easier.
Again, this is by design.
Sorry if my viewpoint towards your view is apathetic, but the whole field is already infested with programmers who only understand being able to copy and paste code left and right to develop software as a useful metric.
It's not about Microsoft, it's just about being honoring a license. A case-tested, lawyer written, trusted license which many developers chose for licensing their work. It's a breach of contract, plain and simple.
As I said elsewhere, some of the code I'm writing is backed by papers. I don't obfuscate my papers to prevent anyone from implementing it, but if I open my reference implementation as GPL, this is because I don't want someone to grab it and run with the code, change it a little, put into a closed source program and call the idea theirs, possibly patenting it in the process.
I have a serious piece of research, my Ph.D. actually, and I'm still developing the code powering the whole idea. I was planning to open it under GPL license, to force its evolution in the open, but I understood that people don't appreciate that. So, probably I won't open the code. Binaries maybe. Highly obfuscated, protected binaries, probably.