Anecdotal and relevant feedback from someone who really likes to write (about specific topics), but doesn't write that regularly for one big reason: At this very moment I am very much stuck reading and re-reading a hot-button post with a lot of strong opinions, and not sure whether I should put it live yet or smush words around some more (even if all I will receive as feedback is silence).
If I have a good editorial experience I am more likely to "ship" my writing, and move on to the next essay/piece/post, and keep using the editorial service as a part of my "shipping" process (starting from my first draft of the post). Still, I would definitely be slower initially as I reforge my writing habits around an on-demand editorial service, but eventually I expect I would write often.
Any pricing structure that relates more to the amount of writing/editorial work I get done rather than to units of time would make me far more likely to buy in — non-expiring "credits" I can buy, or per-word pricing, or flat pricing per essay/post/doc/<10k words bloc.