I think if you've been paying attentiont to the space, this generation of image diffusion is shocking in how quickly it has improved on what we had a year ago.

But if you've never considered that a computer can produce an original image, this is just a new thing computers can do. OTOH I think it's also a lack of imagination in how useful this is, so far the output has been kind of random, so it seems a little gimmicky. Already "Parti" has gotten much closer to allowing a user to describe exactly what they want in the image, and as people start to see the use cases for them personally, it will hit them that they no longer have to hire someone, they can just type a request into a box.