Yep, we had assumed what we're building might be most helpful for smaller companies with one content or marketing person, but in our conversations with larger companies it turned out that almost everyone feels understaffed and that Foster could be helpful in at least filling in some gaps.

As we got into the weeds of what it'd take to build for a few large customers first, it seemed that we'd have a lot of custom functionality and servicing required that wouldn't necessarily generalize to other customers.

Our theory is that if we can build a product that works on the individual atomic unit of writing (the draft) then we'll be able to move upmarket – whereas the inverse may not be as likely. On some basic level, a team just produces a higher volume of drafts than an individual.

Focusing on individual writers and individual drafts allows us to stay much more focused on the atomic experience for now.